AR BYTES | Sept 18

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Kicking off another week with news and musings from the increasingly vibrant AR community.

1. AR and Travel. Why the sector should be excited > LINK

AR has the potential to add value and drive up performance across every stage of the travel buying and experience cycle. 

2. Snapchat’s brings your cartoon Bitmoji into the real world > LINK

Snapchat's latest AR feature is further evidence of the platforms increasing commitment to the tech, whilst helping become an increasingly familiar way of engaging for the emerging Gen Y cohort.

3. AR 101 | Taking a closer look at marker AR and why it shouldn't be forgotten > LINK

As ARkit and ARcore continue to dominate the news, the difference between arbitrary and location-specific AR is a potential blind-spot for marketeers. This post aims to shed light on the difference.

4. Will Apple dominate AR? > LINK  

Forbes updates it's POV on Apple's growing dominance and takes a subtle dig at ARCore, Google's me-too aimed at Android.

5. 6 ways marketing can get AR right > LINK

Huge's Aaron Shapiro shares some very useful thoughts on how to put AR to work during these early stages of its 15 mins of fame. Brilliant advice, worth heeding. 


Don't Look Down is an independent consultancy, advising and helping brands to unlock the creative and commercial potential of immersive technology.  For more information on my consulting services, writing or speaking requests, please drop me a quick note here, or call me 07724521787