IXT (Immersive Experience Technology) is in the process of transforming many important aspects of our lives: productivity, security, health and safety, learning, entertainment, discovery and human connectivity. It's a rapidly evolving landscape that is demanding entrepreneurs, strategists, creatives and designers to collaborate in important and exciting new ways. 

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Sony's Games Guru Races Zuckerberg for Lead in Virtual Reality

(No holding back on the headline, Bloomberg!)

So, building an initial user base from the more than 40 million PlayStation 4 owners, apparently Sony is planning to go far beyond simply games, and into music, sporting events,  medicine and virtual education. Damn straight, these are very exciting months for the VR industry! Bring it on...

“In terms of disruption, this is the most since PS1 and perhaps even greater than that.” Shuhei Yoshida 

Read the full article here

Vespa's AR Benchmark

Vespa's AR Benchmark

Qualcom Joins the Party