The structure, cycle, and customer behavioral characteristics unique to the Travel sector, collectively establish compelling conditions for the use of AR, as a means of driving performance across several key parts of the industry. Here are some highlights...Read More
A quick 10 minute read into the basics of traditional marker-based AR, and why as the heat turns up around Apple and Google's AR adventure, it shouldn't be ignored by brands or thier agencies.Read More
In anticipation of AR exploding into the mainstream, I spend a lot of time reviewing AR products in the market, watching branded, ukulele accompanied case studies on youtube, thinking about how and where AR might improve my life.
This is the first in an ongoing series of ideas I think are worth exploring, and support as to why.Read More
It's ironic that technologies so rooted in improving and embellishing the human experience, are rarely written or talked about in terms of exactly how and why they matter, on that level.
Why does all this tech really matter to us? And why is it not going away, anytime soon?Read More
The best time to gain an audience, and unlock new areas of competitive advantage is when technology takes a leap. That is why media, gaming and tech companies are investing billions in AR and VR. The same holds true for brands, but it requires the right focus, people and investment.Read More
There's a very real, and very immediate technological shift, from a world of Personal Devices to a world of Personal Universes. Lucas Rizzoto (FuturePi) unleashes one of the most insightful and artfully simple summaries of the MR adventure facing the world. This is a MUST read...Read More
Adam Downes from Conran shares a useful summary of the VR space leading to a neatly worded set of 10 VR commandments.
"The creative opportunities with this technology (VR) to drive memorable experiences are endless, and great ideas and content are key now for our industry to make an impression on brands’ customers."Read More
The growing, and poignant challenge for brands dealing with attention deficient consumers, is being able to lead them across the fascination threshold, and into that increasingly elusive place where they can engage them enough to stimulate meaningful connection, and ignite the foundations of a relationship.Read More