IXT (Immersive Experience Technology) is in the process of transforming many important aspects of our lives: productivity, security, health and safety, learning, entertainment, discovery and human connectivity. It's a rapidly evolving landscape that is demanding entrepreneurs, strategists, creatives and designers to collaborate in important and exciting new ways. 

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VR // MINI gets immersive and virtual

VR // MINI gets immersive and virtual

There was a time when virtual reality was just fiction, a distant dream in the eyes of hopeful tech experts. But slowly the idea of Virtual Reality (VR) and immersive experiences are not only proving possible, but becoming the norm. Training programs for pilots are now achieved through VR, the gaming industry wouldn’t be half as booming were it not for virtual realms likeWorld of Warcraft and we even have the indulgent choice to watch a film in 3D when we go to the cinema.

While there’s been progress, it still feels like there’s some resistance to VR as though our expectations still match the clunky, low-fi depictions of our 90s imaginations. But MINI’s latest venture aims to change our preconceptions by creating two short VR films that put users in the middle of the story.


AR // ABSOLUT TRUTHS AR

AR // ABSOLUT TRUTHS AR

VR// VIRTUAL THRILL RIDING

VR// VIRTUAL THRILL RIDING