VR // N57's Virtual Reality Play Book
VR is everywhere. Games, brands, exhibitions, product trial etc...this incredible technology is growing faster than most of us can keep up with. N57 is committed to connecting brands and businesses with VR in a simple yet powerful way; and assisting them in opening up its phenomenal potential across their customer brand engagement strategy.
This is the first of several posts aimed at demystifying VR, and helping brand owners and guardians begin to understand how they leverage it for their brand.
1. Be authentic and true to your brand story
The content revolution has made consumers conscious of authenticity. Taking them into a VR experience that isn’t a natural extension of your brand story will back fire, badly.
(More about this later, in a separate post)
2. Treat your viewer as a guest, and think about their role in the experience.
Your Guests can experience a VR experience in one of two ways:
a. Placed in a static location, exploring around by looking, but without actually moving.
b. As an actual moving entity in a VR scene, as seen through the first person view.
Understanding this as a basic rule will help with writing the experience.
3. Use Movement to get attention
Your guests will always look in the direction of movement. So introduce important content or information with movement to engage their attention. But then stop it, to allow people to explore and look around.
4. Make it ‘Natural'
Whatever the experience is, make sure it's as natural for your guests as possible. Mirror how they would look, travel and explore in the real world.
5. It’s about 360 immersion, so use it!
If you’re not delivering a fully 360 immersive experience, then why use virtual reality? Use the technology to its full potential, and surround and immerse your guests with your experience.
6. Use Sound Sensibly
If you’re adding audio separately, again, make sure it’s delivered in a natural way; in congruence with the visual experience and not in a way that will confuse your guests.
7. Use prompts so they don’t miss anything important
Use audio or visual prompts to help your guests avoid missing anything, by looking in the wrong direction.
8. Remember, guests are often are lazy
They want to be entertained with as little effort as possible, so don’t ask ‘too' much of them.
9. The 20 second Cut Rule
Don’t cut your VR scenes to early. Let your guests explore, experience and look around with plenty of time. 20 seconds minimum, is always a good rule.
10. Be honest and be critical
Is the content ‘really' interesting in all directions, around the guest? Don’t just deliver on the obvious visual direction. Use the 360 full immersion opportunity to its full potential.
More VR tips coming soon
Want to talk us in more detail about VR now? Send us a quick intro message HERE
About N7 Interactive
We're a communications consultancy specialising in creating powerful Mobile experiences.Dedicated to helping businesses connect with their audiences, through experiential based marketing communication solutions, that use today's breakthrough, innovative consumer technology, such as virtual reality, augmented reality, Beacons and immersive platforms.