UNLOCK THE UNPRECEDENTED GROWTH POTENTIAL UNDER IMMERSIVE TECHNOLOGY
Nothing hacks time and velocity more than getting your people together to WorkShop; get inspired, get involved and think it out. The immersive workshop is a 1/2 to 3/4 day session that installs knowledge, provides hands on experience and builds competence in planning, shaping and selling AR and VR.
Demo's include hands on experience with Hololens, Samsung Gear VR, HTC Vive, Marker AR and Markerless AR / AR Kit
Learn and onboard the basics of either AR, VR or both. What it is, how it works and why it is set to become an increasingly familiar part of comms and business.
We get specific with immersive in your sector. Who's doing what, and what can be learnt. Then getting hands on with the tech itself, with relevant and/or best in class use-cases.
Unlock fresh ideas and opportunities across an idea-sprint. During which we'll develop some AR/VR expressions to either big ideas, an existing territory, or a forthcoming campaign.
TAKE A CLOSER LOOK?
THE IDEA SPRINT PROCESS
TRY IT FOR YOURSELF?
The first part of my short listing process is the Relevant Matrix.
PART ONE: Once you have brainstormed some ideas and concepts, plot them on the matrix below by asking two basic questions:
1. IS THIS IDEA EXCLUSIVE TO AR OR VR TECHNOLOGY? I.E IT CAN'T BE DONE IN ANY OTHER WAY
2. IS IT AN INTERACTIVE OR STATIC EXPERIENCE?
PART TWO: For all the ideas that fall below the Exclusive line, run - as ruthlessly as you can - through the two filters below:
This process separates what's most relevant and compelling for both technologies and Users, from potential 'Jelly' concepts (attractive and fun to have on the table but no-one really likes it.)
What happens next is a second, three stage filtering process to help understand the deeper anatomy of the ideas:
1) What the potential return(s) could be and how they can be expanded
2) The initial and ongoing content resources required
3) The broader commercial and partnership opportunities the idea creates (funding, content, distribution, legal etc...)