Business Clarity

Strategic Perspective

Commercial Growth

(meanwhile, you do what you do best and run your business)


For business owners, founders and entrepreneurs feeling the tension between limited time and resource, and the urgency of tangible growth, Don't Look Down is an independent consultancy that provides commercial, sales and marketing excellence.

From retained support across growth, lead-generation and marketing, to one-off project assignments that relieve short-term pressure, I help fuel ongoing commercial momentum by drawing from over 25 years of global, multi-sector experience.   


- Main Areas Of Service -

- Commercial -

Armed with a uniquely versatile stack of knowledge and capability, I craft fresher, wider perspectives on the commercial potential of your business. Surfacing opportunities to open new markets and partnerships, create deeper value propositions and unlock fresh areas of competitive advantage. 

- Growth - 

 Developing, start-up, established or expanding, wherever stage your business is at, positive growth is your North Star. I specialise in accelerating growth by adopting a holistic view across your business. Examining every internal process and external activity that could be affecting your growth trajectory; working with you and your team to implement the right changes at the right time. 

- Lead Generation - 

I have a strange passion for profiling revenue beachheads, mapping out their paths to purchase and creating powerful sales funnels to convert them into customers. It's a function of early stage and growing businesses that is as essential as it is time-consuming. Which is why I've built a powerful, end-to-end lead generation service that's fine tuned to deliver exceptional results. So you and your team focus on the core of the business. 

- Innovation -

"Those that innovate to be heard, thrive". This is a famous law of nature, and in today's business climate, an imperative law for survival. By provocatively exploring everything that shapes your business category and consumers that feed it,  I'll help dig out the unmet needs and unresolved problems that define future opportunities for product, brand and business growth. 

- Value Networking - 

The most valuable part of a life as a consultant is the breadth and depth of the people and talent you with whom you develop relationships. My expanded network is a vibrant and celebrated collection of entrepreneurs, leaders, makers, thinkers and doers. Which allows me to work fast and sharp on your behalf to test, validate and activate opportunities, pulling specialist resource when you need them.

- Research & Insights - 

In these time of 'accelerated everything', knowledge has never been more powerful. Having spent several years as a Planner, I've developed a keen eye for research,  and a passion for jumping down rabbit holes in the hunt for killer insights with which to shape business, brand and creative strategy.  

- More time, stronger growth, proactive intel? -

Ready for a triple win?

Click below to book in a complimentary Discovery Call. 30 minutes to ask me anything you need to feel confident I'm right for you and your business. 

- Engagement Options - 

- Task - 

After we have a few projects under our belts,  my clients have a much better understanding how and where I can add-value. Both to themselves, and their business. Supported by that confidence and comfort factor, it's typically at this stage I am engaged to handle smaller management and planning tasks, that otherwise might be held up, causing unnecessary delays and bottle necks to other parts of the business.

Task engagements usually last from between 1 and 3 days and are quoted on a day rate basis. 

Live Example: I am currently mapping out a member-get-member acquisition journey for the Founder of a new specialist fund-raising site, to help debrief his digital support agency. He can't do this, nor should he have to, and his agency is doesn't have the right level of planning talent. He needs the headache off his plate, but also needs a competent job done. Win win!

He’s sort of like our spirit animal; always there to support with a really unique mix of wisdom, agility and strategic foresight. And he works fast which I love, and need!
— Lee Brett, Brett & Co

- Project - 

Project work is usually how I initiate a new relationship , and usually last between one and three weeks depending on the brief. I am very pragmatic during the briefing stage and leverage my expertise in Clarity to ensure the architecture and expected outcomes of that project are clearly defined and mutually agreed.

Project engagements usually last from between 1 and 4 weeks and are quoted on project by project basis.

Live Example: Cheq is a new automatous brand Safety ad tech platform. I have been engaged to build a market entry and pipeline strategy in advance of launching July 2018.


- Partner - 

Partners engagements are ongoing retained relationships. Whether that's one day a week on-site over the agreed contract period, or an agreed number of days per month that can be used as and when they are needed. Under this agreement I work as an extension to you and your business. Providing support as needed, but also proactive contribution to assist with the growth and performance of your business. 

 Partner engagements start at a minimum of 3 months, and are quoted on a case by case basis depending on what you and your business need.  

Live Example: I am acting as UK Commercial Director for Visyon, one Europe's leading XR innovation companies. Helping them with ongoing commercial, growth and lead generation support, as well as acting as their UK go to lead. 

What next?

Let's start talking and see where it goes. I'd be thrilled to hear about your business and how I can help. Please use the form below to send me a quick message. Or call me direct on 07724521787

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